BILLBOARDS CHALLENGE DRIVERS TO THINK ABOUT WHO THEY EAT
For Immediate Release: Wednesday, March 3, 2010
Contact: Elaine Vigneault: 702-321-7172 or Nathan Runkle: 937-470-9454
Vegetarian Ad Campaign Questions Why We Call Some Animals Pets and Others Dinner
Las Vegas, NV – A new pro-vegetarian billboard campaign, supported by a local grassroots organization Vegas Veg* and aided by the national animal protection organization Mercy For Animals, is giving Las Vegas drivers some serious food for thought. Spread across the Las Vegas valley are nine newly launched pro-vegetarian billboards, some with Strip views and others with mountain views.
The provocative campaign features an adorable puppy and a lovable piglet sitting side-by-side and asks, "Why love one but eat the other?" Another design features a kitten and chick, posing the same question. Motorists are encouraged to "Choose Vegetarian" and to visit ChooseVeg.com and VegasVeg.com for additional information.
Local vegetarians funded the campaign, determined to motivate valley residents to “choose veg” for the benefit of animals, the planet, and their health. “The Vegas valley is home to a significant vegetarian population who vote with their dollars by boycotting the cruelty of factory farms,” claims Elaine Vigneault, Vegas Veg* organizer. “Some enthusiastically ‘vote with their dollars’ through donations to campaigns like this one.”
Far from receiving the kindness and respect afforded to most dogs and cats, the billions of cows, pigs, and chickens raised and killed for meat in America lead lives filled with misery. The green pastures and idyllic barnyard scenes of years past are now distant memories. On today’s factory farms, animals are crammed by the thousands into filthy, windowless sheds, wire cages, gestation crates and other cruel confinement systems. These animals will never root in the soil, build nests or do anything that is natural to them. They won’t even feel the sun on their backs or breathe fresh air until the day they are loaded onto trucks bound for slaughter.
Animals on factory farms have little legal protection. Cruelty that is illegal when inflicted on dogs or cats, such as neglect, mutilation, transport through weather extremes, and violent slaughter, is commonplace in animal agribusiness. Yet farmed animals are no less intelligent or capable of feeling pain than are the dogs and cats we cherish as companions.
"The hidden cost of every hot dog, burger, and nugget is egregious cruelty to animals," says MFA's Executive Director Nathan Runkle. "Before reaching the dinner table, cows, pigs and chickens endure a nightmarish life of intensive confinement, mutilations without painkillers, violent handling and finally, a merciless slaughter."
Contact: Elaine Vigneault: 702-321-7172 or Nathan Runkle: 937-470-9454
Vegetarian Ad Campaign Questions Why We Call Some Animals Pets and Others Dinner
Las Vegas, NV – A new pro-vegetarian billboard campaign, supported by a local grassroots organization Vegas Veg* and aided by the national animal protection organization Mercy For Animals, is giving Las Vegas drivers some serious food for thought. Spread across the Las Vegas valley are nine newly launched pro-vegetarian billboards, some with Strip views and others with mountain views.
The provocative campaign features an adorable puppy and a lovable piglet sitting side-by-side and asks, "Why love one but eat the other?" Another design features a kitten and chick, posing the same question. Motorists are encouraged to "Choose Vegetarian" and to visit ChooseVeg.com and VegasVeg.com for additional information.
Local vegetarians funded the campaign, determined to motivate valley residents to “choose veg” for the benefit of animals, the planet, and their health. “The Vegas valley is home to a significant vegetarian population who vote with their dollars by boycotting the cruelty of factory farms,” claims Elaine Vigneault, Vegas Veg* organizer. “Some enthusiastically ‘vote with their dollars’ through donations to campaigns like this one.”
Far from receiving the kindness and respect afforded to most dogs and cats, the billions of cows, pigs, and chickens raised and killed for meat in America lead lives filled with misery. The green pastures and idyllic barnyard scenes of years past are now distant memories. On today’s factory farms, animals are crammed by the thousands into filthy, windowless sheds, wire cages, gestation crates and other cruel confinement systems. These animals will never root in the soil, build nests or do anything that is natural to them. They won’t even feel the sun on their backs or breathe fresh air until the day they are loaded onto trucks bound for slaughter.
Animals on factory farms have little legal protection. Cruelty that is illegal when inflicted on dogs or cats, such as neglect, mutilation, transport through weather extremes, and violent slaughter, is commonplace in animal agribusiness. Yet farmed animals are no less intelligent or capable of feeling pain than are the dogs and cats we cherish as companions.
"The hidden cost of every hot dog, burger, and nugget is egregious cruelty to animals," says MFA's Executive Director Nathan Runkle. "Before reaching the dinner table, cows, pigs and chickens endure a nightmarish life of intensive confinement, mutilations without painkillers, violent handling and finally, a merciless slaughter."
LOCALS GET VOCAL BY KEEPING THEIR MOUTHS SHUT
For Immediate Release: March 9, 2010
Contact: Elaine Vigneault at 702-321-7172 or vegan@ooshee.com
A grassroots group has banished meat from their diets. Through a set of billboards, they encourage you to do the same.
Las Vegas, NV – Vegas vegans get vocal. Except it’s not their voices that you’ll hear about, it’s a set of billboards spread across the Las Vegas Valley that provocatively challenge people to adopt a vegetarian diet.
The nine billboards feature either a puppy and a piglet or a kitten and a chick. The message reads, "Why love one but eat the other? Choose Vegetarian.” Produced by a local grassroots group Vegas Veg* and national animal protection organization Mercy For Animals, the billboards include the organizations’ websites: chooseveg.com and vegasveg.com.
Neglect, mutilation, transport through weather extremes, violent slaughter, and other animal cruelty is illegal if inflicted on cats and dogs. But this same cruelty is common on factory farms, where the majority of meat, dairy and eggs are produced.
“Vegetarians shut our mouths to meat, dairy, and eggs; we open our mouths to healthy plant-based foods instead,” says Elaine Vigneault, vegan and Vegas Veg* organizer. “We hope to encourage others to adopt a peaceful palate.”
To celebrate the billboards’ unveiling, a group of Vegas Veg* members plan to pose for a group photo near one of the billboards. They will meeton Sunday, March 14th at 11AM, after snacking on vegan donuts. The diverse group of vegans, vegetarians, and semi-vegetarians who love animals will gather together below the billboard on Decatur, just south of Tropicana, in the parking lot of the International Marketplace.
When: March 14, 2010 at 11AM – 12PM.
Where: Near the corner of Decatur & Tropicana in the parking lot of the International Marketplace.
Contact: Elaine Vigneault at 702-321-7172 or vegan@ooshee.com
A grassroots group has banished meat from their diets. Through a set of billboards, they encourage you to do the same.
Las Vegas, NV – Vegas vegans get vocal. Except it’s not their voices that you’ll hear about, it’s a set of billboards spread across the Las Vegas Valley that provocatively challenge people to adopt a vegetarian diet.
The nine billboards feature either a puppy and a piglet or a kitten and a chick. The message reads, "Why love one but eat the other? Choose Vegetarian.” Produced by a local grassroots group Vegas Veg* and national animal protection organization Mercy For Animals, the billboards include the organizations’ websites: chooseveg.com and vegasveg.com.
Neglect, mutilation, transport through weather extremes, violent slaughter, and other animal cruelty is illegal if inflicted on cats and dogs. But this same cruelty is common on factory farms, where the majority of meat, dairy and eggs are produced.
“Vegetarians shut our mouths to meat, dairy, and eggs; we open our mouths to healthy plant-based foods instead,” says Elaine Vigneault, vegan and Vegas Veg* organizer. “We hope to encourage others to adopt a peaceful palate.”
To celebrate the billboards’ unveiling, a group of Vegas Veg* members plan to pose for a group photo near one of the billboards. They will meeton Sunday, March 14th at 11AM, after snacking on vegan donuts. The diverse group of vegans, vegetarians, and semi-vegetarians who love animals will gather together below the billboard on Decatur, just south of Tropicana, in the parking lot of the International Marketplace.
When: March 14, 2010 at 11AM – 12PM.
Where: Near the corner of Decatur & Tropicana in the parking lot of the International Marketplace.