Thousands upon thousands of Las Vegas locals see a message of compassion on their daily commutes. Thousands upon thousands of Las Vegas tourists will view a pro-vegetarian message of respect on their way to The Strip.

Vegas Veg* worked with Mercy For Animals (MFA) to produce  pro-veg billboards in the Las Vegas Valley. In March and April of 2010, nine billboards were located throughout the Las Vegas Valley and were viewed over 10 million times!

In February of 2011, the billboards made a reappearance. Eight billboards went up across the Vegas Valley.

One Vegas billboard features a puppy and a piglet and asks, "Why love one but eat the other?" In another billboard, a kitten and a chick are shown with the same question, "Why love one but eat the other?" The billboards also include Mercy For Animals’ vegetarian website, chooseveg.com and the Vegas Veg* website, vegasveg.com.

The billboards should be seen by hundreds of thousands of views daily. Viewers are encouraged to eat less meat, go vegetarian, or go vegan. The billboards are a peaceful and effective method of saving animals’ lives, slowing climate change, and improving human health.

The billboards were funded by generous donations from Vegas Veg* members and sales of a bumper sticker that says, "Animal Lovers Don't Eat Animals." Additionally, the following businesses lended their support to the project:
MDesignPrint.com donated bumper stickers,
NPA donated postage and Paypal fees, and
Atomic #7 hosted a fundraising event.
THANK YOU for all the donations and support!

In 2010, the billboards received quite a bit of attention from the press. Here are some articles on the billboards:
CityLife: http://www.lasvegascitylife.com/articles/2010/03/18/news/local_news/iq_34848496.txt
UNLV Rebel Yell: http://unlvrebelyell.com/2010/03/18/taking-a-closer-look-at-what-we-eat/
Veg News Blog: http://www.vegnews.com/web/articles/page.do;jsessionid=3E626CE2DD9747FEC5BBA664D07B6909?pageId=1760&catId=8
Change.org Animal Welfare Blog: http://animals.change.org/blog/view/vegans_in_vegas_baby
MFA blog: http://www.mfablog.org/2010/03/new-mfa-billboard-campaign-urges-las-vegas-residents-to-go-veg.html
Billboard Spotter: http://billboardspotter.com/750/viva-las-vegetarian/
This Dish Is Vegetarian: http://www.thisdishisvegetarian.com/2010/03/0169mercy-for-animals-billboards-urge.html
Vegan.com: http://www.vegan.com/blog/2010/03/19/vegan-in-vegas/
Meetup Blog: http://meetupblog.meetup.com/2010/04/why-love-one-but-eat-the-other.html

In 2011, the billboards received more attention:
MFA blog: http://www.mfablog.org/2011/02/mfas-pro-vegetarian-billboards-turn-heads-in-sin-city.html
Vegan Soapbox: http://www.vegansoapbox.com/8-pro-vegan-billboards-in-vegas-now/