The Billboard Project: Choose Veg
Thousands upon thousands of Las Vegas locals see a message of compassion on their daily commutes. Thousands upon thousands of Las Vegas tourists will view a pro-vegetarian message of respect on their way to The Strip.
They did it in Michigan. They did it in Utah. Now we're doing it in Nevada. Vegas Veg* worked with Mercy For Animals (MFA) to produce pro-veg billboards in the Las Vegas Valley.
They did it in Michigan. They did it in Utah. Now we're doing it in Nevada. Vegas Veg* worked with Mercy For Animals (MFA) to produce pro-veg billboards in the Las Vegas Valley.
One Vegas billboard features a puppy and a piglet and asks, "Why love one but eat the other?" In another billboard, a kitten and a chick are shown with the same question, "Why love one but eat the other?" The billboards also include Mercy For Animals’ vegetarian website, chooseveg.com and the Vegas Veg* website, vegasveg.com.
The billboards should be seen by hundreds of thousands of views daily. Viewers are encouraged to eat less meat, go vegetarian, or go vegan. The billboards are a peaceful and effective method of saving animals’ lives, slowing climate change, and improving human health.
Nine billboards are located throughout the Las Vegas Valley. The locations are near:
Press Releases >>
The billboards should be seen by hundreds of thousands of views daily. Viewers are encouraged to eat less meat, go vegetarian, or go vegan. The billboards are a peaceful and effective method of saving animals’ lives, slowing climate change, and improving human health.
Nine billboards are located throughout the Las Vegas Valley. The locations are near:
- Jones & Flamingo
- Washington & the 15
- Valley View & Twain
- Lake Mead & Losee/ the 15
- Charleston & the 95
- Desert Inn & Highland
- Las Vegas Boulevard & Cheyenne
- Decatur & Tropicana
- Arville & Russel
Press Releases >>





